Kentucky Tourism Generated $14.3 Billion in Economic Impact for 2024

ACCORDING TO GOVERNOR Andy Beshear, “2024 was officially the best year in Kentucky’s history for tourism. More than $14.3 billion was generated in economic impact and 97,300 jobs supported. More than 80 million travelers visited our New Kentucky Home last. Year, securing three straight record years for this industry.” Several area tourism directors attended an event in Louisville for the announcement.

LOUISVILLE – Building on the New Kentucky Home initiative, Gov. Andy Beshear announced on June 11, that 2024 marked a new record year for Kentucky tourism, with $14.3 billion generated in economic impact supporting 97,394 jobs, as tourism remains a key piece of the commonwealth’s booming economy.

The Governor joined state tourism leaders at the Louisville Slugger Museum & Factory to celebrate the third straight record-breaking year for tourism in Kentucky.

“Kentucky’s tourism industry is experiencing the biggest historic winning streak we’ve ever seen. Thanks to the hardworking people in this industry and Team Kentucky’s ongoing investment in tourism, we’re welcoming more people to our New Kentucky Home and celebrating three straight years of record-breaking economic impact,” said Gov. Beshear. “This win is more than just numbers; it’s about families creating lasting memories and our communities thriving. Together, we will keep this momentum going and showcase what makes Kentucky so special.”

According to a study by Tourism Economics, 80 million travelers visited Kentucky in 2024. Those travelers spent a total of $10.1 billion across the state, a 3.8% increase over 2023. The breakdown of spending is as follows: $2.6 billion on food and beverage; $2.4 billion on lodging; $1.9 billion on transportation; $1.9 billion on retail; and

$1.3 billion on recreation and entertainment.

“Tourism is an integral part of Kentucky’s economy, creating jobs, building tax revenue and infusing energy into communities across the commonwealth,” said Tourism, Arts and Heritage Cabinet Secretary Lindy Casebier. “These numbers emphasize tourism’s important role in our state and reflect the dedication and hard work of tourism and hospitality professionals throughout Kentucky. As more and more travelers discover the incredible attractions of our state, we look forward to welcoming many additional folks to our New Kentucky Home in the future.”

“The tourism industry in Kentucky remains hard at work creating unparalleled experiences and lasting memories for travelers,” said Tourism Commissioner Mike Mangeot. “We’re thrilled that more visitors than ever are choosing to make Kentucky part of their travel plans. Every decision to explore our attractions, dine in our restaurants, stay in our hotels and shop in our communities is an investment in the people and places that make Kentucky a one-of-a-kind destination.”

Last year, the Governor announced that 2023 was the best year on record for tourism, with $13.8 billion in economic impact and 95,222 jobs. This followed a record-breaking 2022 when he announced that tourism had generated more than $12.9 billion in economic impact and secured 91,668 jobs in Kentucky that year. 

For more information and to view the full economic impact report, please visit: kentuckytourism.com/industry.